Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences by John Edson
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From his earliest days at Apple, Steve Jobs set the standard that all products should be "insanely great." Apple sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detail-from the tactile feedback of a keyboard to the out-of-the-box experience of an iPhone package. This is no accident; the entire Apple organization is designed to give top priority to design considerations.
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