The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Audiobook by Eric Ries is a book on entrepreneurship and approaches to innovation. The book has been written mostly on the author’s personal experience. The author draws from his personal experiences as the former CTO of IMVU and the book in his perspective is an effort to change how startups are built. The book is divided into three parts:
Part One: Vision
In the part one, Ries shares the basic foundations needed for building innovative companies. He says that entrepreneurs are everywhere and startups are expected to create new products and services under extreme uncertainties. This stage deals with experimenting, designing and learning in the initial stage of business. He also says that entrepreneurs need a specific kind of management for operating in an uncertain environment.
Part Two: Steer
The author discusses the principles of validated learning and build-measure-learn in this stage. The startups should learn how to create a sustainable business environment. The learning can be validated by running experiments which test how the market reacts to the products and services. The learning from the market feedback then can either be pivoted or preserved.
Part Three: Accelerate
In this section, the author discusses the importance of adopting a lean startup technique to ensure flexibility and agility while also maintaining growth. He also shares his experience of the lessons learned from lean manufacturing in his own company.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Audiobook by Eric Ries received positive reviews from the critics and the readers. The author writes in a clear and diligent manner and makes his point effectively. Ries gives an insight into the life in a startup. He also nicely presents the fact the entrepreneurs think that they have the perfect product and services and but the market may not agree with them.
The book will be extremely useful for entrepreneurs for building an innovative and sustainable startup. The book has become a modern classic and is a must-read for entrepreneurs especially for the new startups.