Influence: The Psychology of Persuasion by Robert B. Cialdini
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If you find it difficult to get people to comply with your requests then you are reading the right book. Influence: The Psychology of Persuasion Audiobook by Robert B. Cialdini explains how persuasion is the best skill any human being can master. The author shares multiple tips on how to influence people to behave or act in a certain way when and where you wish. The mind is a powerful aspect of humanity; if you do not learn how to control it, it will control you. More often than not, we are victims of circumstance even though we think we are making rational decisions.
According to the author, professional persuasion guarantees you a yes from any person, any time. All you have to do is learn why people think and behave the way they do; if you can alter the basis of such reasoning and behavior then persuasion is not a task. Influence: The Psychology of Persuasion Audiobook explains how influencing people is a mind game. We are all clouded by societal construction and culture, which shapes our reasoning and perception. People in different areas perceive stimuli differently; what you consider scary and disgusting might be exciting and food to another person.
Reading Influence: The Psychology of Persuasion Audiobook online helps you to grasp the elements of persuasion and make influence a game changer. Life is easy if you can learn the 6 principles of persuasion outlined in the audiobook; you can literally change every scenario to your advantage. Influence goes with law of attraction, which is all about the mind. Identifying key factors that obstruct or define reasoning is the basis of persuasion. The point is apply a reverse approach to convince the mind.
Understanding the psychology of why people say yes and no is crucial. The author shares the tips in a simple language for anyone to understand and implement; if you can identify why people think the way they do and change the causes of such thoughts, persuasion will be an easy game. Robert outlines several tips on how the human mind works and how it can be altered; he also shares guidelines on how to apply the persuasion tips in daily life situations.