Let’s Get Real or Let’s Not Play: Transforming the Buyer/Seller Relationship Audiobook [Free Download by Trial]

Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

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Summary

Selling is the second oldest profession, often confused with the first! The notion of selling carries a lot of baggage. As it has developed, sales has often become a fear-based relationship. Customers are afraid that they will be "sold" a bill of goods, or that a salesperson will talk them into something that doesn't help them succeed.