If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition by Grant Cardone
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Summary
During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.
I checked out 'If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition', but I found 'Sale or be sold' to be a more engaging and informative listen. In my opinion, this book could have been condensed into a shorter duration of around 2 hours.
Damn, this guy totally dropped the ball when it came to paying attention to the small stuff in this performance. I mean, seriously, you could even hear his damn cell phone going off in the background.
But hey, despite that major flaw, I gotta admit that the actual content of this audiobook was pretty damn intriguing. Although, I must say, I could only handle listening to it in short bursts.
My friend introduced me to Grant Cardone and I must admit, I've become quite a fan. His knowledge and perspective on the sales industry surpass anything I've come across before.
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