Made to Stick Audiobook [Free Download by Trial]

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Made to Stick

The readers can download Made to Stick Audiobook for free via Audible Free Trial.


Summary

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas "stick."

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