Pre-Suasion: Channeling Attention for Change by Robert Cialdini Ph.D.
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Summary
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.
I loved discovering how we, as social creatures, connect and engage with one another. It's truly fascinating how we constantly strive to learn and grow, with the hope of improving ourselves.
I'm really into social psychology, but man, the narrator for this audiobook was such a drag. They were slow and had no energy, so I ended up returning it pretty quickly. I tried giving it a few chances, but it was impossible to get into. It felt like I was listening to that dude from those old eye drop commercials.
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