The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy
The readers can download The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Audiobook for free via Audible Free Trial.
If you work in sales, this book is a must-have. Don't kid yourself by thinking you don't need it. Once you get your hands on this book, I guarantee you'll become the best sales professional in your company.
I absolutely adored it. The initial couple of chapters are jam-packed with self-help content. The author does an exceptional job of reiterating the most crucial principles and seamlessly incorporating them throughout the rest of the book. It offers a solid blueprint for achieving sales success. Talk about being in the top 10%!
I was eagerly anticipating listening to this book because I was really interested in understanding the thought process of buyers. I wanted to enhance my sales in website design and provide my clients with the best experience possible. Ultimately, my goal was to understand their needs and surpass their expectations.
This audiobook had valuable insights to offer. As someone who sells B2B, I never considered that individuals in different roles within a business have varying desires when it comes to their purchases. For instance, a business owner's expectations for a purchase differ from those of the head of marketing within the same company. I gained a new perspective from the book.
However, I found the section on psychology to be unhelpful. The repetitive "I like myself" exercise didn't resonate with me. Unfortunately, a significant portion of the psychological aspect of the book focused on this approach. If the first half of the book had been condensed, I would have been satisfied.
Overall, I didn't finish the book feeling enthusiastic, and I wouldn't enthusiastically recommend it to my friends.
I've read this book three times already, and each time I revisit it, I gain a wealth of valuable knowledge. While some of the examples may seem outdated, they remain timeless and can be easily adapted to suit your own unique circumstances. As a 19-year-old, I highly recommend this book for mastering the art of sales!
After implementing a few of the sales tips, I immediately saw an improvement in my ability to seal the deal and started closing sales without any delay.
This book is a must-have for anyone in the sales industry, whether you're out in the field or working on the phones! It provides fantastic examples that show you how to effectively overcome objections and prospect with success.
Brian Tracy breaks down the art of selling into a straightforward approach, enabling everyone to excel. While some of the lessons may seem obvious, Tracy presents them in an engaging and stimulating manner. However, the audio quality leaves much to be desired, and it would be advisable to have a professional narrator record the book. Although Brian's voice is calming, it can occasionally be overly so.
I'm a big fan of this book. The narration could be better, honestly. I was actually surprised to find out that it was Brian Tracy himself who did the narration.
This audiobook was really chill and made it super easy to grasp the concepts. It's packed with tons of actionable tips that are definitely worth implementing. Plus, it shows that anyone can develop their sales skills, which is pretty awesome.
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