Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk
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Crush It by Gary Vaynerchuk focuses on how to take advantage of the online and social media platform towards developing one’s personal brand. The audiobook aims at providing an insight into creating a personal brand and differentiating it from others in the market. The author elaborates the steps he had taken to build his brand around his company, The Wine Library and how he has used the learning to develop his new company, Vaynor Media. He says that social media has broken down the barriers to creating a market for business and thus one can make income from their passions if they want to. The author explains how one can turn their passion into a sustainable business venture. He shows the readers how to use the power of the internet to convert one’s passion into real businesses.
The author reasons that passions will not translate into the business overnight. It requires hard work and complete dedication. It is about living happily with a passion turned business. The core thought is to make work enjoyable and fun. If one enjoys doing something they are more likely to put in their best efforts to ensure that it succeeds. People who work on something which is their passion do not get bogged down by the work and related pressures, they enjoy it. Vaynerchuk does not give assurances that people working on their passions will become rich overnight. He only says that people working on their passion are more likely to grow their businesses into a money-making a reality. It is also important to be honest in identifying one’s passion and then working on it to convert it into a successful business.
Crush It by Gary Vaynerchuk is a comprehensive guide in transforming one’s passion into a business. The book is an easy read and can be completed in a couple of sittings. Though the book was published in 2009, it is still relevant in the current context. The writing used is simple and honest which connects with the readers. The author is clear and honest about what it takes to build a personal brand using the techniques suggested by him. He clearly articulates that it does not cost a lot of money, but a great deal of time and efforts to build a personal brand. The audiobook is a must read for people planning to develop their personal brand using social media and internet.